Mouna Abbassy

Mouna Abbassy is a celebrated Moroccan born beauty entrepreneur and founder of Izil Beauty, a global natural skincare and wellness brand inspired by traditional Moroccan beauty rituals and ingredients. Izil, meaning “pure” in the Amazigh (Berber) language, creates organic body care products enriched with iconic ingredients like argan oil and ghassoul clay from Morocco, blending ancestral knowledge with modern formulations to empower women’s self care and confidence. Based in the United Arab Emirates, her brand has grown to international reach with online sales across the GCC, Europe, UK, and the U.S., and features a flagship Izil Hammam and Spa in Dubai Mall.

Mouna’s entrepreneurial excellence has earned her notable recognition, including being a Cartier Women’s Initiative Award laureate for the Middle East and North Africa, a prize that spotlighted her leadership and commitment to women’s economic empowerment and sustainable business growth. She embodies resilience, heritage driven innovation, and the power of African women to lead purpose driven businesses on the global stage. Her journey highlights how tradition can be transformed into opportunity that uplifts communities, celebrates natural beauty, and inspires future generations of women entrepreneurs.