Wissal Fehmi
Tribute
Tunisia's culinary entrepreneur, Wissal Fehmi, transformed her daughter's dietary needs into Son de Blé, a specialty health-focused biscuit shop in Kairouan, demonstrating that maternal problem-solving often yields innovation that benefits entire communities. Beyond her business success, we honour the recipes tested after bedtime, the nutritional research conducted between school events, and the mother who turned personal challenge into public offering without ever forgetting that her most important customer remains her child.
Profile
Wissal Fehmi is an entrepreneur and the founder of “Son de Blé,” a specialty biscuit shop in Kairouan that offers health-focused pastries made from wheat bran. Her journey into this niche market was inspired by her daughter’s health challenges, which necessitated a diet rich in natural fibers, particularly wheat bran. To meet her daughter’s dietary needs, Wissal began creating cakes, biscuits, and croquants using wheat bran. Over the years, her expertise grew, and she recognized that many families faced similar dietary concerns. This realization led her to establish “Son de Blé,” aiming to provide healthy and delicious baked goods to a broader audience.
In recognition of her innovative approach to health-conscious baking, Wissal was honored with the Craftsmanship Trophy at the 2023 Femmes Entrepreneures de Tunisie awards. This event celebrates the achievements of Tunisian women entrepreneurs across various sectors, highlighting their contributions to the country’s economic and social development. Wissal’s dedication to creating nutritious and tasty options has not only addressed her family’s health needs but has also positioned her as a notable figure in Tunisia’s artisan food industry. Her work exemplifies how personal experiences can drive entrepreneurial ventures that benefit the wider community. Wissal Fehmi is a devoted mother admired by all.