Andrea Quaye
Tribute
Between marketing global beverage brands and raising two daughters in South Africa, Andrea Quaye has applied creative thinking to both product campaigns and parenting challenges. We celebrate the market research analyzed alongside childhood developmental stages, the brand positioning strategies reflected in family values, and the marketing executive who considers her children's wellbeing her most meaningful success metric.
Profile
Andrea Quaye is a highly accomplished marketing executive with over 20 years of experience in the fast-moving consumer goods (FMCG) sector across Africa. She is currently the Marketing Director of Heineken Beverages, where she is responsible for leading the company’s marketing strategy and overseeing its portfolio of prominent brands such as Heineken, Amstel, Savanna, and Amarula in South Africa. Prior to her role at Heineken, Andrea served as the Global Vice President for the Coffee Category at The Coca-Cola Company, based in Ireland. Her career also includes significant leadership positions at SABMiller/ABInBev, where she managed major beer brands, and at Unilever in the personal care division. Andrea’s extensive experience spans across various industries, demonstrating her expertise in driving brand growth and innovation in competitive markets. Andrea’s return to her home country to lead Heineken Beverages represents a major milestone in her career. She is not only known for her professional achievements but also for her personal values. Her leadership style blends personal passion with strategic vision, and she continues to inspire in both her career and personal life. Andrea is a mother of two daughters, and she has expressed that family is one of her greatest treasures.