Toyosi Etim-Effiong

Toyosi Etim-Effiong embodies the essence of a versatile media entrepreneur, dedicated to amplifying authentic African narratives on a global scale. With over 9 years of diverse experience spanning the media landscape in Nigeria and the United States, she possesses a wealth of expertise to drive media-related projects and craft effective communication strategies for both individual and corporate brands.

Having served as the Global Director of Content for the Most Influential People of African Descent (MIPAD) and as the Publishing Editor (COO) of Folio.NG, a CNN-powered platform, Toyosi is well-versed in navigating the intricacies of the media industry.

As the founder and CEO of ‘That Good Media’, a boutique media company, she specializes in offering creative solutions, talent management, public relations services, and content creation and distribution.

In recognition of her impactful contributions, Toyosi was honored as one of Nigeria’s most inspiring and influential women by Leading Ladies Africa in 2022. She continues to inspire others through her engaging writing and speaking engagements.

A visionary leader committed to fostering growth in the Nigerian creative sector, particularly in media and entertainment, Toyosi organizes the Independent Producers’ Workshop, providing invaluable training to aspiring TV producers and media executives. Her expertise extends to providing advisory services to both local and global organizations seeking to engage with key stakeholders in Africa’s media and entertainment landscape. In addition to her professional endeavors, Toyosi runs ‘The Good Friend Zone’, a vibrant community supporting millennials in cultivating and nurturing authentic friendships, boasting over 8,000 members.

Beyond her role as a media entrepreneur, Toyosi finds fulfilment in her marriage to actor and
filmmaker, Daniel Etim-Effiong, and their shared journey of raising their beautiful children.

Job: Founder and CEO of That Good Media
Location: Nigeria
Umi100 Honouree 2024