Bozoma ‘Boz’ Saint John
Tribute
Bozoma Saint John of Ghanaian roots builds the luxury brand Eve by Boz with the same attentiveness she applies to nurturing her daughter Lael's growing identity, demonstrating that beauty in both products and people emerges from authenticity. We celebrate the expertise applied to both business strategy and encouraging Lael's unique personality, the marketing savvy that sells haircare products so divine they smell like heaven, and also 'sells' the importance of values, and we honour the executive who considers her most important title to be 'Mum.'
Profile
Bozoma ‘Boz’ Saint John is a renowned American-Ghanaian businesswoman, marketing executive, and entrepreneur. She is the Creator and CEO of Eve by Boz, a luxury haircare brand specializing in wigs and extensions tailored for Black women and women of color. In May 2024, Saint John expanded her public presence by joining the cast of ‘The Real Housewives of Beverly Hills’ for its 14th season, aiming to showcase her multifaceted life beyond the corporate realm. Prior to her entrepreneurial ventures, Saint John held several high-profile positions in major corporations. She served as the Chief Marketing Officer (CMO) at Netflix from August 2020 to March 2022, making her the first Black C-level executive at the company. Before that, she was the CMO at Endeavor from 2018 to 2020 and the Chief Brand Officer at Uber from 2017 to 2018. Her career also includes a tenure as Head of Global Consumer Marketing at Apple Music and iTunes, following Apple’s acquisition of Beats Music, where she played a pivotal role in marketing strategies. In addition to her professional achievements, Saint John is an author; her memoir, ‘The Urgent Life,’ published in February 2023, delves into her personal and professional journey, including the loss of her husband, Peter Saint John, to Burkitt’s lymphoma in 2013. She is a dedicated mother to her daughter, Lael.