Muthoni Masinde

Prof. Muthoni Masinde’s startup is deeply rooted in the ancestral wisdom of her Kenyan village upbringing. Drawing from generations of indigenous knowledge, Masinde has harnessed ancient  techniques to develop innovative technology that significantly benefits her community.

Through her startup, ITIKI, Masinde merges traditional insights, such as interpreting animal behavior and natural signs, with modern tech solutions. This unique blend has enabled ITIKI to create a groundbreaking drought prediction system tailored for small-scale farmers. Moreover, the startup has expanded its scope to include forecasting locust attacks, further demonstrating its commitment to leveraging indigenous wisdom for contemporary challenges.

Location: Kenya
Job: Founder, Itiki
Umi100 Honouree 2024